#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…
FreddieSeptember 22, 2019
#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…
FreddieJuly 8, 2019
#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…
FreddieMay 26, 2019
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
FreddieMay 19, 2019
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
FreddieMay 12, 2019
Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
FreddieDecember 12, 2018
Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
ReviewMonitroingSeptember 11, 2018
Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…
FreddieJune 28, 2018